Thursday, January 5, 2012
Price cut saves 3DS- 4 million sold in U.S. in 2011
Nintendo announced today that it sold 4 million 3DS units in the U.S. last year, helping it to edge out total sales of the regular DS family of devices, which hit 3.4 million during the period. According to Nintendo, the handset, which launched in the U.S. in March, outpaced Wii sales during its first nine months on American store shelves.
Just months ago, there was no telling how the 3DS would survive an inordinately difficult U.S. market. In July, Nintendo announced that it sold only 710,000 3DS units worldwide during the three-month period ended June 30. What's worse, just 110,000 of those units were sold in the U.S.
Nintendo announced at the time that it was cutting its 3DS price from $249.99 to $169.99 in an attempt to motivate "anyone who was on the fence about buying a 3DS" to finally dole out cash for the portable. The move worked. In August--the same month Nintendo cut the 3DS' price--sales were up a whopping 260 percent in the U.S.